A fantastic opportunity exists for a marketing professional in a rapidly growing education and training company who will be responsible for building the company brand and developing and implementing integrated marketing campaigns across our diverse portfolio of events. The role will include building our online presence and implementing our social media strategy. You need to be a self-starter, highly-motivated, resourceful and have a can do attitude. The role will offer the right candidate a platform to gain valuable experience in the broad spectrum of marketing with a focus on web, e-marketing and online strategies. A passion for learning and professional development is necessary to be successful in this role.


Key Duties and Responsibilities:

Drive and implement marketing campaigns for our events program to ensure registration targets are met
Provide hands-on support for all marketing, sales and sponsorship activities to increase brand/product awareness
Coordinate direct mail and email distribution lists from our customer database
Create and implement new initiatives to enhance customer loyalty
Research and build our partner network
Develop and implement our online presence and social media strategies
Manage and update company website utilising SEO, SEM, and copy optimisation
Work closely with our PR agency to maximise exposure
Analysis and reporting of campaign effectiveness

Key Skills

Strong written communication skills with a sharp eye for detail
An ability to coordinate, compile and distribute marketing collateral
Proficient in social media and e-marketing activities
Excellent interpersonal and negotiation skills
Ability to prioritise tasks in a fast paced environment
Ability to work with minimal supervision and be a team player

Experience

1- 2 years in an online/marketing environment is essential
Experience with CRM, e-marketing and web content management systems
Proficient in Microsoft Office, including excel and power point


Business Connect is one of Australias leading providers of educational seminars and online resources for entrepreneurs and executives of growing companies. Seminars feature international thought leaders, authors and industry experts. www.businessconnect.com.au